Isuzu Case Study
Isuzu
The 2025 mu-X reveal, as well as a roadshow across five cities.
This Isuzu case study covers four years of automotive coverage, centered on the 2025 Isuzu mu-X reveal in Cagayan de Oro, Butuan, Valencia, Pagadian and Dipolog, as well as the public results of each.
Numbers anyone can see.
Every figure in this Isuzu case study comes from the public counts on our Facebook page, YouTube channel and website, so each one can be verified.
Totals of the public counts on Project LUPAD’s Facebook posts, YouTube videos, as well as website stories about Isuzu, from 2023 to October 2026. Platforms round large counts down, so actual totals are higher.
One SUV. Five reveals.
Initially, our Isuzu coverage centered on dealer events, such as partner recognition nights and holiday promotions in 2023.
Later, in May 2025, the all-new Isuzu mu-X arrived. Then our team covered its reveal in Cagayan de Oro, followed by a roadshow to Butuan, Valencia, Pagadian and Dipolog. Before each stop, a countdown post built anticipation, and after each one, a full story followed on our website and YouTube.
As a result, the reveal announcement became our most engaged Isuzu post, with 4,181 reactions. Today, our coverage also includes the Isuzu Drive Lab, the D-MAX LT 4x4 Showdown and the TrucXpo.
This Isuzu case study, year by year.
- 2023
Dealer recognition and holiday promos
We covered a recognition night for outstanding Isuzu partners, as well as the Drive into the Holidays promo.
- 2025
The 2025 Isuzu mu-X roadshow
Initially, the new mu-X was revealed in Cagayan de Oro in May. Then it traveled to Butuan, Valencia, Pagadian and Dipolog through June.
- 2025
The Isuzu Drive Lab and Drive Me Home
Later that year, we covered the new Isuzu Drive Lab in Uptown CDO, as well as a tribute to a 30-year Isuzu owner.
- 2026
D-MAX, TrucXpo and The Next Mile
So far this year, our D-MAX LT 4x4 Showdown film has passed 3,100 views on YouTube. Similarly, we covered the Isuzu TrucXpo and the partners recognition night.
The posts people loved most.
Overall, countdown posts drew the strongest engagement in this Isuzu case study, as each city waited for its turn.
“All-new 2025 Isuzu mu-X reveal this Friday.”
Valencia, get ready for the new mu-X
Pagadian, the countdown is on
Butuan, the countdown is on
Dipolog, it’s your moment next
The all-new 2025 Isuzu mu-X reveal in CDO
New 2025 Isuzu mu-X reveal in Pagadian
New 2025 Isuzu mu-X reveal in Valencia
The new Isuzu Drive Lab in Uptown CDO
Recognizing outstanding Isuzu partners
Five cities. One launch.
Each stop of the 2025 Isuzu mu-X reveal. Also, each one links to the full story on our website.
Shot by our crew.
Watch the films.
Isuzu D-MAX LT 4x4 Showdown
3.1K views
Modern, Tough, Versatile: 2025 Isuzu mu-X in Bukidnon
1.4K views
Sleek, Bold, and Powerful: New 2025 Isuzu mu-X in CDO
1.2K views
Sleek Design Meets Power: 2025 Isuzu mu-X in Butuan
319 views
Style, Power, and Innovation: New Isuzu mu-X in Pagadian
271 views
A New Era for Premium SUVs: Isuzu Dipolog
261 views
View counts as shown on YouTube in October 2026.
Four kinds of moments.
Vehicle reveals
Above all, stage reveals of the 2025 Isuzu mu-X, captured in photos and short films for each city.
Countdowns
Teaser posts before each stop, so every city knew when the new mu-X was coming.
Dealer events
Partner recognition nights, the TrucXpo and the Isuzu Drive Lab, as well as holiday promos.
Feature films
Short films on YouTube, such as the D-MAX LT 4x4 Showdown and the Drive Me Home tribute.
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