Bajaj Case Study

Bajaj

A Manila CommuTouRE, on three wheels.

This Bajaj case study covers a tour of Manila with Bajaj Philippines on World Tourism Day 2022, from Intramuros to the Pasig River, as well as the film and the website story that followed.

Bajaj three-wheelers lined up in Manila, shot for this Bajaj case study by Project LUPAD
Bajaj three-wheelers in Manila, World Tourism Day, September 2022.
The results

Manila, from a new angle.

Every figure in this Bajaj case study comes from the public counts on our Facebook page, YouTube channel and website, so each one can be verified.

590+Reactions on six Bajaj posts on Facebook
59Shares, as the tour spread online
220+Views on the tour film on YouTube
1City tour, from the ground and from the air

Totals of the public counts on Project LUPAD’s Facebook posts, YouTube video, as well as the website story about Bajaj, from 2022 to October 2026.

The story

Sakay at biyahe.

Initially, on World Tourism Day in September 2022, our crew joined Bajaj Philippines for a tour of Metro Manila on the world’s No. 1 three-wheeler.

Then, we rode through Intramuros and around the city’s landmarks, while our drone captured the Pasig River and its new bridges from above.

After that, we shared the tour in photos, a film on Facebook and YouTube, as well as a website story. Finally, in 2024, Bajaj returned to our page with a post about drone flying and camping.

City tourAerial photosShort filmWebsite story
From our archive

Shot by our crew.

Aerial view of a new bridge over the Pasig River in Manila Bajaj three-wheelers outside a Bajaj branch in Manila The Bajaj tour group in front of a Manila landmark Manila Cathedral in Intramuros, a stop on the Bajaj tour A line of Bajaj three-wheelers in Manila Aerial view of the Pasig River, shot on the Bajaj tour
On YouTube

Watch the films.

View counts as shown on YouTube in October 2026.

What we covered

Three parts of one tour.

On the road

The three-wheelers, the riders and the stops across Manila.

From the air

Similarly, aerial photos of the Pasig River and its bridges.

The story

Finally, a film and a website story, so the tour could be found again.

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