Bajaj Case Study
Bajaj
A Manila CommuTouRE, on three wheels.
This Bajaj case study covers a tour of Manila with Bajaj Philippines on World Tourism Day 2022, from Intramuros to the Pasig River, as well as the film and the website story that followed.

Manila, from a new angle.
Every figure in this Bajaj case study comes from the public counts on our Facebook page, YouTube channel and website, so each one can be verified.
Totals of the public counts on Project LUPAD’s Facebook posts, YouTube video, as well as the website story about Bajaj, from 2022 to October 2026.
Sakay at biyahe.
Initially, on World Tourism Day in September 2022, our crew joined Bajaj Philippines for a tour of Metro Manila on the world’s No. 1 three-wheeler.
Then, we rode through Intramuros and around the city’s landmarks, while our drone captured the Pasig River and its new bridges from above.
After that, we shared the tour in photos, a film on Facebook and YouTube, as well as a website story. Finally, in 2024, Bajaj returned to our page with a post about drone flying and camping.
The posts behind this Bajaj case study.
Above all, Manila’s landmarks gave every post a sense of place.
The next-level Manila CommuTouRE with Bajaj Philippines
Biyaheng Intramuros, Manila with Bajaj Philippines
World Tourism Day around Metro Manila with Bajaj
Shot by our crew.

Watch the films.
View counts as shown on YouTube in October 2026.
Three parts of one tour.
On the road
The three-wheelers, the riders and the stops across Manila.
From the air
Similarly, aerial photos of the Pasig River and its bridges.
The story
Finally, a film and a website story, so the tour could be found again.
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