Brand Assets

Brand assets

Our logo.

A new perspective, in one mark. Here’s how to use it with the same care we put into every frame.

Ask about logo use
PROJECT LUPAD logo

Official logo files.

Full-resolution originals. Use these files as they are.

Wordmark, black backgroundOur primary logo for videos, slides and dark layouts.PNG · 1753 × 532
Wordmark, transparentThe white logo for photos, footage and dark backgrounds.PNG · 1753 × 532 · Transparent
Square, LUPAD BlueSocial posts, thumbnails and print.PNG and JPG · 4000 × 4000
Square, transparentThe white mark for blue, black and dark backgrounds.PNG · 4000 × 4000 · Transparent
Circle, LUPAD BlueProfile pictures, avatars and app icons.PNG · 4000 × 4000 · Transparent

Colors.

LUPAD Blue leads. Black and white keep it clean. Click a color to copy it.

Space and size.

Give the logo room, and keep it big enough to read.

xxxx
Clear spaceKeep empty space on every side equal to the height of the letters (x). Text, edges and other graphics stay outside this area.
120 px
32 px
32 px
Minimum sizeWordmark: 120 px wide on screen, 30 mm in print. Square and circle: 32 px on screen, 10 mm in print.
Do

Use the official files, exactly as provided.

Place the white logo on LUPAD Blue, black or dark photos.

Leave plenty of clear space around it.

Don’t

Stretch or squash it.

Rotate or tilt it.

Change its colors.

Add glows, outlines or other effects.

Place it on light or busy backgrounds.

Crop, redraw or rearrange it.

Your logo

Using our logo with a partner?

  • Co-branding. Place both logos side by side at the same visual height, with a thin line or clear space between them.
  • Credits. For licensed photos and videos, credit “Photo by Project LUPAD” or “Video by Project LUPAD.”
  • Approval. Send your layout to [email protected] before it goes public, and we’ll review it quickly.

Let’s make your brand impossible to ignore.

Tell us what you’re planning. We’ll reply with ideas, a clear scope and a quote.

Or email [email protected]