JBL Case Study
JBL
One night. A sea of people.
This JBL case study covers the JBL PartyBox Fest Truck with Midnasty and Sponge Cola in Cagayan de Oro during the Higalaay Festival 2025, as well as the response it drew online.
Numbers anyone can see.
Every figure in this JBL case study comes from the public counts on our Facebook page and YouTube channel, so each one can be verified.
Totals of the public counts on Project LUPAD’s Facebook posts and YouTube videos about JBL, from 2025 to October 2026.
Announced. Then packed.
Initially, we announced the JBL PartyBox Fest Truck with Midnasty and Sponge Cola, set for August 28, 2025, on Rio de Oro Boulevard in Cagayan de Oro.
Then, on the night itself, our crew covered the show from the stage and from the air. As a result, our “Now Happening” post drew 20,473 reactions and 4,570 shares.
After the show, the full performances of Midnasty and Sponge Cola went up on Facebook and YouTube. Overall, the Midnasty video alone drew 19,531 reactions.
The posts behind this JBL case study.
Above all, the aerial views of the crowd drew the strongest response, since they showed the scale of the night.
Now Happening: the JBL PartyBox Fest Truck with Midnasty and Sponge Cola
Midnasty live in CDO
Midnasty live at the JBL PartyBox Fest Truck
Sponge Cola live in CDO
Midnasty and Sponge Cola, live in CDO
Sponge Cola live at the JBL PartyBox Fest Truck
Shot by our crew.
Watch the films.
View counts as shown on YouTube in October 2026.
Four parts of one night.
The build-up
Announcements with the date, the time and the venue, so fans could plan the night.
From the air
Aerial photos of the crowd, as well as the stage and the boulevard.
On stage
Similarly, close coverage of both bands, from the first song to the last.
The films
Finally, full performances, published on Facebook and YouTube.
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