Handyman Case Study
Handyman
New stores, then fairs and sales.
This Handyman case study covers the opening of Handyman Do it Best in Bulua, Cagayan de Oro, in 2022, as well as a new store in Kapatagan, a builder’s fair and the nationwide sales that followed.
Four years of DIY.
Every figure in this Handyman case study comes from the public counts on our Facebook page and YouTube channel, so each one can be verified.
Totals of the public counts on Project LUPAD’s Facebook posts and YouTube videos about Handyman, from 2022 to October 2026.
Your partner in home improvement.
On October 14, 2022, Handyman Do it Best opened in Bulua, Cagayan de Oro, across from Gaisano Bulua. Our crew shot the store from the air and inside, from the tiles to the power tools.
Then, in 2023, we covered the new Handyman at Gaisano Capital Kapatagan in Lanao del Norte, as well as the Grand Builder’s Fair in Bulua.
After that, Handyman returned to our page for its nationwide sales, anniversary fairs and raffles. As a result, ten posts drew more than 3,100 reactions on Facebook.
This Handyman case study, year by year.
- Oct 14, 2022
Bulua, Cagayan de Oro
The newest hardware and home improvement store in CDO, in photos, a reel and a video.
- Feb 24, 2023
Kapatagan, Lanao del Norte
A new Handyman at Gaisano Capital Kapatagan, in photos and a video.
- Jun 2, 2023
Grand Builder’s Fair
Deals, product demos and learning sessions at Handyman Bulua.
- Jan 22, 2025
Clearance Sale
Our most popular Handyman post, with 290 shares, followed by Prosperity Deals for Chinese New Year.
- Jul 2025 – 2026
Anniversaries
The HanDIY Anniversary Fair, and then the Ready, Set, Shop! Anniversary Raffle.
The posts behind this Handyman case study.
Above all, real deals gave people a reason to tag their friends.
Great Clearance Deals at Handyman, nationwide
Great Anniversary Deals at the HanDIY Anniversary Fair
Ready, Set, Shop! The Handyman Anniversary Raffle
The newest hardware and home improvement store in CDO
Shot by our crew.
Watch the films.
Handyman Bulua CDO is Now Open
1,623 views
Opening of the Newest Hardware and Home Improvement Store in Lanao del Norte
408 views
View counts as shown on YouTube in October 2026.
Four parts of one partnership.
New stores
New stores in Bulua and Kapatagan, from the air and inside.
Builder’s fair
The Grand Builder’s Fair, with its deals and product demos.
Nationwide sales
Similarly, nationwide sales and anniversary fairs, shared as they happened.
On film
Finally, videos and reels, published on Facebook and YouTube.
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