Coffee Project Case Study
Coffee Project
A new café in Uptown CDO, then a comeback in Butuan.
This Coffee Project case study covers the opening of Coffee Project Gran Europa in Uptown Cagayan de Oro, as well as the reopening of Coffee Project Butuan.
Two posts. Thousands of people.
Every figure in this Coffee Project case study comes from the public counts on our Facebook page, so each one can be verified.
Totals of the public counts on Project LUPAD’s Facebook posts about Coffee Project, from 2024 to October 2026.
Two openings. Two cities.
Initially, in March 2024, Coffee Project Gran Europa opened at Vista Place Gran Europa in Lumbia, Cagayan de Oro. Our crew covered the garden setting, the coffee bar and the first guests.
As a result, the post drew 1,184 reactions and 448 shares, as Kagay-anons planned their first visit.
Then, in April 2026, Coffee Project Butuan returned. Our post announced the comeback the day before the doors opened, together with the menu and the store hours.
The posts behind this Coffee Project case study.
Above all, the space itself drew people in, as each photo showed a place worth visiting.
Shot by our crew.
Three parts of each opening.
The space
Wide shots of the garden, the terrace and the coffee bar, so readers can picture the visit.
The menu
Close-ups of the drinks and food, styled to match the brand’s warm look.
The news
Finally, clear posts with the location and the hours, published right on time.
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