Mang Inasal Case Study
Mang Inasal
The 12th store in CDO, then a first in Iligan.
This Mang Inasal case study covers the grand opening of Mang Inasal Bulua, the 12th store in Cagayan de Oro, as well as the opening of Mang Inasal Iligan Tubod.
Numbers anyone can see.
Every figure in this Mang Inasal case study comes from the public counts on our Facebook page, YouTube channel and website, so each one can be verified.
Totals of the public counts on Project LUPAD’s Facebook posts, YouTube video, as well as website stories about Mang Inasal, from 2019 to October 2026.
Two openings. Seven years apart.
Initially, in April 2019, we shared a first look at Mang Inasal Bulua, the 12th store in Cagayan de Oro. The next day, our crew covered the grand opening, from the first guests to the full dining room.
Then, in April 2026, Mang Inasal Iligan Tubod held its store blessing. Similarly, we covered the grand opening on May 1.
As a result, the Iligan blessing post drew 1,993 reactions, while our Bulua opening film has passed 4,900 views on YouTube.
The posts behind this Mang Inasal case study.
Above all, each opening drew families online, as they tagged the people they would bring.
A big congratulations to Mang Inasal Iligan Tubod
Mang Inasal Iligan Tubod is now open
A glimpse of the 12th Mang Inasal store in Cagayan de Oro
Mang Inasal Bulua grand opening
Shot by our crew.
Watch the films.
View counts as shown on YouTube in October 2026.
Three parts of each opening.
The first look
A preview of the store, so families could plan their first visit.
Opening day
The ribbon cutting, the first guests and the full dining room, as well as the food.
The film
Finally, a 4K film of the opening, published on YouTube and Facebook.
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