M Lhuillier Case Study
M Lhuillier
Diamonds, within reach.
This M Lhuillier case study covers the launch of Lab-grown Diamonds by M Lhuillier Jewellers at Limketkai Center, as well as the ML Kwarta Padala “Sendali Lang” film.
Numbers anyone can see.
Every figure in this M Lhuillier case study comes from the public counts on our Facebook page, YouTube channel and website, so each one can be verified.
Totals of the public counts on Project LUPAD’s Facebook posts, YouTube video, as well as website story about M Lhuillier, from 2024 to October 2026.
From diamonds to Kwarta Padala.
Initially, in December 2024, M Lhuillier Jewellers introduced Lab-grown Diamonds at Limketkai Center in Cagayan de Oro. Our crew covered the launch, from the rings and earrings to the team on the floor.
Over four days, we shared the collection in photos, a short film and a website story. As a result, the launch posts drew more than 980 reactions.
Then, in November 2025, we released “Sendali Lang Yan” for ML Kwarta Padala, a short film about saving time when sending money. Overall, it drew 537 reactions on Facebook.
The posts behind this M Lhuillier case study.
Above all, close-ups of the jewellery drew the strongest response, since each piece spoke for itself.
Shot by our crew.
Watch the films.
View counts as shown on YouTube in October 2026.
Three parts of each campaign.
The product
Close-ups of each piece, lit to show every detail of the stones.
The people
The team and the guests at the launch, as well as the store itself.
The film
Finally, short films for each campaign, published on Facebook and YouTube.
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