Red Ribbon Case Study
Red Ribbon
The 77th Red Ribbon in Mindanao.
This Red Ribbon case study covers the opening of Red Ribbon CDO Carmen in Cagayan de Oro in July 2022, from the announcement to opening day, as well as the website story that came first.
A crowd on day one.
Every figure in this Red Ribbon case study comes from the public counts on our Facebook page and website, so each one can be verified.
Totals of the public counts on Project LUPAD’s Facebook posts, as well as the website story about Red Ribbon, as of October 2026.
Cakes, treats and a crowd.
Initially, on July 27, 2022, we announced that a new Red Ribbon would open in Carmen, Cagayan de Oro, in a website story and a Facebook post.
Then, on July 29, our crew covered opening day, from the ribbon cutting to the crowd outside. In addition, we shot the store from the air, so people could find it on Max Suniel Street.
As a result, the opening post drew more than 1,300 reactions and 179 shares, as people shared the opening treats.
The posts behind this Red Ribbon case study.
Above all, the opening treats gave people a reason to share.
Shot by our crew.
Three parts of one opening.
The announcement
A website story and a post, two days before the store opened.
Opening day
Similarly, the ribbon cutting, the team and the crowd outside.
From the air
Finally, aerial photos, so people could find the new store.
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