Burger King Case Study
Burger King
Two new menu items, one week apart.
This Burger King case study covers the launch of the All-New Burger King Stackers and the new Nutella Sundae in June 2024, as well as the response each drew on Facebook.
Numbers anyone can see.
Every figure in this Burger King case study comes from the public counts on our Facebook page, so each one can be verified.
Totals of the public counts on Project LUPAD’s Facebook posts about Burger King, as of October 2026.
Styled. Then shared.
Initially, on June 4, 2024, we introduced the All-New Burger King Stackers, from the Double to the Quad, styled to show every layer.
Then, three days later, the new Nutella Sundae followed, together with the King Fusion with Nutella.
As a result, the two posts drew more than 1,200 reactions. Above all, the Nutella Sundae post alone drew 395 shares.
The posts behind this Burger King case study.
Above all, close-up food photos drew the strongest response, since every reader could almost taste them.
Shot by our crew.
Three parts of each launch.
The product
Close-ups that show every layer, styled to match the brand’s bold look.
The menu
Clear posts naming each new item, as well as where to find it.
The timing
Finally, both launches published within a week, so the news kept coming.
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