GCash Case Study
GCash
GCash Day, in Bisaya.
This GCash case study covers GCash Day at Gaisano Mall Cagayan de Oro in November 2023, promoted to our audience in Bisaya, as well as the response it drew on Facebook.
Numbers anyone can see.
Every figure in this GCash case study comes from the public counts on our Facebook page, so each one can be verified.
Public counts on Project LUPAD’s Facebook post about GCash, as of October 2026.
Mao na ni ang sign.
On November 23, 2023, we announced GCash Day at Gaisano Mall Cagayan de Oro, written in Bisaya for our local audience.
The post invited people to the GCash booth for easy registration and verification. In addition, it listed the instant prizes, from tote bags and tumblers to a phone and an iPad, as well as six shopping sprees worth ₱5,000 in GCash credits.
As a result, the post drew more than 1,700 reactions and over 100 comments, two days before the event began.
The post behind this GCash case study.
Above all, a message in the local language made the invitation feel personal.
Three parts of one promotion.
The language
Copy written in Bisaya, so the invitation sounded like a friend.
The details
Similarly, the dates, the booth and the prizes, all in one post.
The reach
Finally, our audience in Cagayan de Oro, two days before the event.
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