Cebu Brand Case Study
Cebu Brand
Sweet meets spicy, all over Cebu.
This Cebu Brand case study covers the launch of the new Cebu Brand Spicy Dried Mango in November 2025, as well as the response it drew on Facebook and YouTube.
Numbers anyone can see.
Every figure in this Cebu Brand case study comes from the public counts on our Facebook page and YouTube channel, so each one can be verified.
Totals of the public counts on Project LUPAD’s Facebook posts and YouTube video about Cebu Brand, as of October 2026.
A new flavor. On the move.
Initially, on November 15, 2025, we released a short film announcing the new Cebu Brand Spicy Dried Mango.
Then, the next day, our photos followed the branded truck through Cebu, from the city streets to the bridges, both on the ground and from the air.
As a result, the two posts drew more than 1,200 reactions, while the launch film passed 1,000 views on YouTube.
The posts behind this Cebu Brand case study.
Above all, the aerial photos drew the strongest response, as they showed the launch moving across the city.
Shot by our crew.
Watch the films.
View counts as shown on YouTube in October 2026.
Three parts of one launch.
The film
A short launch film, published on Facebook and YouTube.
From the air
Similarly, aerial photos of the truck on the move across Cebu.
The product
Finally, the new packs, styled to match the brand’s bold colors.
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