Samsung Case Study
Samsung
Galaxy launches, from Cagayan de Oro to Davao.
This Samsung case study follows three years of Galaxy coverage in Mindanao, from the Galaxy A04 in 2022 to the Galaxy A55 5G and A35 5G launch in Davao, as well as the public results of each.
Numbers anyone can see.
Every figure in this Samsung case study comes from the public counts on our Facebook page, YouTube channel and website, so each one can be verified.
Totals of the public counts on Project LUPAD’s Facebook posts, YouTube videos, as well as website stories about Samsung, from 2022 to October 2026.
One launch after another.
Initially, our Samsung coverage began in November 2022 with the Galaxy A04 and its 50MP camera. That same month, the phone joined the TAN promotional tour at the K-pop convention in Cagayan de Oro.
Then, Samsung co-presented Sabado Nights with Ina Raymundo and Side A Band. As a result, our photos of the night drew 1,411 reactions, while the concert film passed 3,800 views on YouTube.
In 2023, we covered the first look and the CDO launch of the Galaxy A54 5G and A34 5G, as well as an unboxing of the Galaxy Z Fold5 and Z Flip5. Finally, in March 2024, our crew traveled to Davao City for the launch of the Galaxy A55 5G and A35 5G.
This Samsung case study, year by year.
- 2022
The Galaxy A04 and Sabado Nights
The Galaxy A04 launch, the TAN tour at the K-pop convention, and then Sabado Nights, co-presented by Samsung.
- 2023
The Galaxy A54 5G and A34 5G
A first look, and then the launch in Cagayan de Oro, which drew 1,325 reactions on Facebook.
- 2023
The Galaxy Z Fold5 and Z Flip5
Similarly, a hands-on unboxing of the newest foldables drew 731 reactions.
- 2024
The Galaxy A55 5G and A35 5G in Davao
Finally, the launch in Davao City, covered in photos, video, as well as a website story.
The posts behind this Samsung case study.
Above all, launch nights drew the strongest response, as audiences shared each new phone with friends.
Ina Raymundo in CDO for Sabado Nights, co-presented by Samsung
The Samsung Galaxy A54 5G and A34 5G, launched in CDO
Unboxing the Samsung Galaxy Z Fold5 and Z Flip5
TAN sings “Diwata” at the CDO K-pop convention
The newest Samsung phones, launched in Davao City
A 50MP camera on the new Samsung Galaxy A04
Shot by our crew.
Watch the films.
Sabado Nights with Ina Raymundo and Side A Band
3,823 views
50MP High-Res Phone Camera at an Affordable Price
177 views
Samsung Galaxy A55 and A35 5G Now Available
118 views
View counts as shown on YouTube in October 2026.
Four kinds of moments.
Launch events
Every Galaxy launch, from the stage and the guests to the first hands-on look.
Product stories
Clear, simple posts about each new phone, as well as its standout features.
Unboxings
Similarly, close-up unboxings show the newest foldables in detail.
Brand partnerships
Finally, concerts and conventions co-presented by Samsung, covered from start to finish.
Explore other brands.
Your brand could be the next case study.
Tell us about your next launch, and then we’ll show you how Project LUPAD can put it in front of over a million people.