Toyota Case Study
Toyota
A new home for Toyota in Cagayan de Oro.
This Toyota case study covers the inauguration of the new Toyota Cagayan de Oro in 2018, as well as the Toyota Dipolog showroom in 2020.

Numbers anyone can see.
Every figure in this Toyota case study comes from the public counts on our Facebook page and website, so each one can be verified.
Totals of the public counts on Project LUPAD’s Facebook posts, as well as website stories about Toyota, from 2018 to October 2026.
Seen from above.
Initially, on August 7, 2018, Toyota Cagayan de Oro inaugurated its new dealership. Our crew covered the day from the air, from the showroom roof to the crowds and the cars.
Then, in January 2020, we shared a first look at the Toyota Dipolog showroom building, as well as the plans behind it.
As a result, the inauguration post drew 213 reactions and 83 shares, while both website stories keep the news easy to find.
The posts behind this Toyota case study.
Above all, the aerial views worked best, since they showed the full scale of the new dealership.
The new Toyota Cagayan de Oro during the inauguration
A glimpse of the Toyota Dipolog showroom building
A glimpse of the new Toyota Cagayan de Oro
Shot by our crew.

Two parts of each story.
From the air
Aerial photos of the dealership, as well as the roads and the city around it.
The news
Similarly, clear website stories, so each milestone stays searchable.
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