BYD Case Study
BYD
Two Sealion launches, one city.
This BYD case study covers the unveiling of the BYD Sealion 6 DM-i in 2024 and the All-New BYD Sealion 5 DM-i at the BYD Tech Tour in 2025, as well as the public results of each.
Numbers anyone can see.
Every figure in this BYD case study comes from the public counts on our Facebook page, YouTube channel and website, so each one can be verified.
Totals of the public counts on Project LUPAD’s Facebook posts, YouTube videos, as well as website stories about BYD, from 2024 to October 2026.
Unveiled. Then driven home.
Initially, in July 2024, BYD Cagayan de Oro unveiled the BYD Sealion 6 DM-i. Our crew covered the reveal, as well as a closer look inside the car the next day.
Then, in June 2025, the BYD Tech Tour came to Cagayan de Oro for three days. We built up to the unveiling of the All-New BYD Sealion 5 DM-i with a teaser, and then covered the launch itself.
As a result, our reel on beating high fuel costs drew 2,638 reactions, while its YouTube version passed 1,700 views.
This BYD case study, year by year.
- 2024
The BYD Sealion 6 DM-i
The grand unveiling at BYD Cagayan de Oro, and then a look inside the car.
- 2025
The All-New BYD Sealion 5 DM-i
Similarly, a teaser, the launch at the BYD Tech Tour, a reel and a 360° interior view.
The posts behind this BYD case study.
Above all, short videos drew the strongest response, as each one showed the car in motion.
Beating high fuel costs with the All-New BYD Sealion 5 DM-i
The grand unveiling of the BYD Sealion 6 DM-i in Cagayan de Oro
Meet the All-New BYD Sealion 5 DM-i
Inside the new BYD Sealion 6 DM-i
A 360° view inside the BYD Sealion 5 DM-i
The BYD Tech Tour draws crowds in Cagayan de Oro
Shot by our crew.
Watch the films.
Beat the High Fuel Costs with the All-New BYD Sealion 5 DM-i
1,735 views
Experience the Power of the BYD Sealion 5 DM-i
332 views
View counts as shown on YouTube in October 2026.
Four kinds of content.
Launch events
The reveal, the guests and the first look, covered as each car was unveiled.
Short videos
Reels that show each car in motion, as well as its key features.
Interiors
Similarly, 360° views and close-ups let viewers sit inside the car.
Website stories
Finally, a full story for each launch, so the news stays searchable.
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