Conti’s Case Study
Conti’s
Three openings. Three days in a row.
This Conti’s case study covers the first Conti’s stores in Mindanao. All three opened in Cagayan de Oro in November 2026, one day after another.
Over 1.8 million views.
Every figure in this Conti’s case study comes from the public counts on our Facebook page and YouTube channel. As a result, each one can be verified.
Totals of the public counts on Project LUPAD’s Facebook posts, as well as YouTube videos about Conti’s, as of November 2026.
Delightfully yours, now in Mindanao.
In November 2026, Conti’s opened its first stores in Mindanao, all in Cagayan de Oro.
First, we built the wait with a teaser reel, an announcement and then the opening schedule.
Then, our crew covered all three openings in three days. SM City CDO Uptown came first on November 4, and then Limketkai Mall and Ayala Malls Centrio followed.
As a result, seven posts passed 1.8 million views on Facebook in two weeks.
This Conti’s case study, day by day.
- Oct 27, 2026
A first teaser
Something delightful is arriving in CDO, in one reel on Facebook and YouTube.
- Oct 28, 2026
The announcement
The first Conti’s in Mindanao, set for November. This post alone drew over 445,000 views.
- Nov 2, 2026
Opening week
The dates for all three stores, as well as a treat for the first 100 customers.
- Nov 4, 2026
SM City CDO Uptown
The first Conti’s in Mindanao opens, in a reel with over 3,100 reactions. Later that day, the full menu followed.
- Nov 5, 2026
Limketkai Mall
The second store opens at the North Concourse, with a drum and lyre band.
- Nov 6, 2026
Ayala Malls Centrio
Finally, the 115th Conti’s nationwide, and the first Conti’s pop-up in Cagayan de Oro.
The posts behind this Conti’s case study.
Above all, the first Conti’s in Mindanao gave people a reason to share.
Conti’s SM City CDO Uptown, the first Conti’s in Mindanao
The first Conti’s in Mindanao is opening this November
The Conti’s menu in Mindanao
The first Conti’s in Mindanao opens this week
Something delightful is arriving in CDO
The second Conti’s in Mindanao opens at Limketkai Mall
The newest Conti’s in Mindanao at Ayala Malls Centrio
Shot by our crew.
Watch the films.
View counts as shown on YouTube in November 2026.
Four parts of one arrival.
The teasers
A reel and two posts that built the wait before the first opening.
Three openings
Ribbon cuttings, crowds and cakes at SM City CDO Uptown, Limketkai Mall and Ayala Malls Centrio.
The menu
The full Conti’s menu for Cagayan de Oro, in a post with over 740 shares.
The reels
Similarly, two reels, published on Facebook and YouTube.
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