Seattle’s Best Coffee Case Study
Seattle’s Best Coffee
Two first stores. One month apart.
This Seattle’s Best Coffee case study covers the first stores in Cagayan de Oro and Iligan, both with drive-thrus, as well as the response each opening drew online.
Numbers anyone can see.
Every figure in this Seattle’s Best Coffee case study comes from the public counts on our Facebook page, YouTube channel and website, so each one can be verified.
Totals of the public counts on Project LUPAD’s Facebook posts, YouTube videos, as well as website stories about Seattle’s Best Coffee, from 2025 to October 2026.
Cagayan de Oro first. Then Iligan.
Initially, on July 4, 2025, the first Seattle’s Best Coffee in Cagayan de Oro opened on Masterson Avenue in Uptown. Our crew covered the ribbon cutting, the drive-thru and the first guests, both on the ground and from the air.
Then, a month later, the first Seattle’s Best Coffee in Iligan opened on Macapagal Avenue in Tubod. Similarly, we covered the opening from the first look to the first orders at the drive-thru window.
As a result, the two openings drew more than 17,500 reactions on Facebook. Above all, the Iligan announcement became our most engaged post for the brand, with 3,647 reactions.
This Seattle’s Best Coffee case study, step by step.
- July 2025
The first store in Cagayan de Oro
A reel, photos, a film and a website story, as well as aerial views of the new drive-thru.
- August 2025
The first store in Iligan
Similarly, full coverage of the Iligan opening, which drew 3,647 reactions on its first post.
The posts behind this Seattle’s Best Coffee case study.
Overall, each opening drew thousands of reactions within days, as both cities shared the news.
The first Seattle’s Best Coffee in Iligan is now open
The first SBC in CDO is now open
A new SBC in Iligan is now open
The newest coffee destination in CDO
The first SBC in Iligan, with a drive-thru
The first Seattle’s Best Coffee in CDO is now brewing
Shot by our crew.
Watch the films.
Seattle’s Best Coffee Opens First CDO Branch with Drive-Thru
937 views
Seattle’s Best Coffee Iligan Drive-Thru is Now Open
565 views
View counts as shown on YouTube in October 2026.
Four parts of each opening.
The store
Wide shots of the space, from the coffee bar to the seating areas, as well as the drive-thru.
The menu
Close-ups of the drinks and pastries, styled to match the brand’s warm look.
From the air
Similarly, aerial views show the store, the road and the neighborhood around it.
The news
Finally, clear posts with the location and the hours, published on opening day.
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