Cinnabon Case Study
Cinnabon
One new treat. One minute.
This Cinnabon case study covers the launch of the Cookies and Cream Minichocobon, told in a single vertical reel, as well as the response it drew on Facebook.
One reel. Hundreds of people.
Every figure in this Cinnabon case study comes from the public counts on our Facebook page, so each one can be verified.
Public counts on the Project LUPAD Facebook reel about Cinnabon, as of October 2026.
Made by hand. Then shared.
Initially, the reel opens on the product itself: white chocolate drizzled over a fresh Minichocobon, then a layer of cookie crumbs on top.
Then, it moves to the store, from the counter and the menu to the team at work. As a result, viewers see the whole story of the treat in one minute.
Finally, the reel ends on a box of finished Minichocobons. Overall, it drew 57 comments, as fans tagged the friends they wanted to share a box with.
The post behind this Cinnabon case study.
Above all, one clear story in one reel was enough to start the conversation.
Frames from the reel.
Three parts of one reel.
The product
Close-ups of the drizzle and the toppings, styled to make the new flavor the hero.
The store
The counter, the menu and the team, as well as the brand’s signature wall.
The format
Finally, a vertical reel built for phones, so the story plays in under a minute.
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