foodpanda Case Study
foodpanda
Paying it forward, one festival at a time.
This foodpanda case study follows the Paying It Forward initiative of Mamastill Atbp. and foodpanda, from Kadayawan in Davao to the Tuna Festival in General Santos, as well as Araw ng Davao.
Numbers anyone can see.
Every figure in this foodpanda case study comes from the public counts on our Facebook page and YouTube channel, so each one can be verified.
Totals of the public counts on Project LUPAD’s Facebook posts and YouTube videos about foodpanda, from 2023 to October 2026.
One initiative. Three festivals.
Initially, in August 2023, Mamastill Atbp. Davao and foodpanda shared pastil with festivalgoers at Kadayawan. Our crew covered the volunteers, the crowds and the food.
Then, two weeks later, the initiative moved to the Tuna Festival in General Santos, together with Chaiwan Boba Tea Shop and Jm’s Shawarma.
Finally, in March 2024, Paying It Forward returned for Araw ng Davao and Women’s Month. As a result, the Araw ng Davao post drew 399 reactions, our strongest foodpanda post.
This foodpanda case study, step by step.
- August 2023
Kadayawan Festival, Davao
Pastil for festivalgoers, covered in photos and a film with 431 views on YouTube.
- August 2023
Tuna Festival, General Santos
Similarly, the initiative reached General Santos, together with two more local food businesses.
- March 2024
Araw ng Davao and Women’s Month
Finally, Paying It Forward returned to Davao, and then visited the women of the Davao City Jail.
The posts behind this foodpanda case study.
Above all, each post put the people first, from the volunteers to the families they served.
Happy Araw ng Davao: Paying It Forward with foodpanda
Paying It Forward at the Gensan Tuna Festival
Paying It Forward at the Kadayawan Festival
Araw ng Dabaw and Women’s Month with foodpanda
Mamastill Atbp. Gensan and foodpanda at the Tuna Festival
Paying It Forward at Kadayawan in Davao
Shot by our crew.
Watch the films.
Kadayawan Festival Pastil by Mamastill Atbp. Davao and foodpanda
431 views
Davao City Jail Female Dormitory: Paying It Forward
375 views
Gensan Tuna Festival: Paying It Forward with foodpanda
104 views
View counts as shown on YouTube in October 2026.
Three parts of every stop.
The people
The volunteers and the families they served, as well as the local businesses behind them.
The festival
Wide and aerial shots of each celebration, so every story carries its sense of place.
The film
Finally, a short film for each stop, published on YouTube and Facebook.
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