Grab Case Study
Grab
A festival, then food delivery for the whole city.
This Grab case study covers the Grab Caravan BIGA10 Festival in Cagayan de Oro, as well as our GrabFood and GrabUnlimited stories for Kagay-anons.
Numbers anyone can see.
Every figure in this Grab case study comes from the public counts on our Facebook page, YouTube channel and website, so each one can be verified.
Totals of the public counts on Project LUPAD’s Facebook posts, YouTube video, as well as website story about Grab, from 2022 to October 2026.
From one festival to every doorstep.
Initially, in July 2022, Grab celebrated its tenth anniversary with the Grab Caravan BIGA10 Festival. After Rizal, Cavite and Iloilo, the caravan came to the SM CDO Downtown Premier Roofdeck.
Before the festival, our website story introduced the event and the local restaurants joining it. Then, on the day itself, our crew covered the booths, the food and the guests.
Later that year, our GrabFood film showed how Kagay-anons order their favorite food at any hour. Finally, in 2025, we tried GrabUnlimited and shared the experience with our audience.
The posts behind this Grab case study.
Above all, everyday food stories drew the strongest response, since every reader could relate to them.
Better food delivery service in Cagayan de Oro
Unlimited cravings, smarter savings with GrabUnlimited
The Grab Caravan #BIGA10 Festival in CDO
Shot by our crew.
Watch the films.
View counts as shown on YouTube in October 2026.
Three kinds of stories.
The festival
The Grab Caravan BIGA10 Festival, from the announcement to the booths and the food.
The film
A short film about GrabFood, as well as how Kagay-anons order at any hour.
The app
Finally, a hands-on look at GrabUnlimited, told from a customer’s point of view.
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