Xiaomi Case Study
Xiaomi
The first Mi Flagship Store in Cebu.
This Xiaomi case study covers the grand opening of the Xiaomi Mi Flagship Store at Ayala Malls Central Bloc in Cebu IT Park, as well as the film and the stories that followed.
One opening. Thousands of views.
Every figure in this Xiaomi case study comes from the public counts on our Facebook page, YouTube channel and website, so each one can be verified.
Public counts on Project LUPAD’s Facebook posts, YouTube video, as well as website stories about Xiaomi, as of October 2026.
Opened. Then filmed.
Initially, our crew covered the grand opening on December 9, 2019, from the ribbon cutting to the first shoppers inside the store.
Then, a website story with 60 photos took readers through the space, from the phones to the smart home devices. After that, our film of the opening went up on YouTube, where it has passed 6,700 views.
As a result, the video post alone drew 778 reactions and 237 comments on Facebook. Later, in 2020, we also told the story of the Mi Drone Mini when it arrived in the Philippines.
The posts behind this Xiaomi case study.
Above all, the film and the photos worked together, so each post sent people to the next.
Shot by our crew.
Watch the films.
View counts as shown on YouTube in October 2026.
Three parts of one launch.
Opening day
The ribbon cutting, the program and the first shoppers, covered as the doors opened.
The store
Wide shots of the space, as well as close-ups of the phones and smart home devices.
The film
Finally, a short film of the opening, published on YouTube and Facebook.
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