Power Mac Center Case Study
Power Mac Center
Midnight launches and a first for CDO.
This Power Mac Center case study covers two years of tech retail coverage in Cagayan de Oro, as well as two firsts: the iPhone 16 midnight launch and the opening of the first Apple Premium Partner store in the city.
Numbers anyone can see.
Every figure in this Power Mac Center case study comes from the public counts on our Facebook page, so each one can be verified.
Public counts on the Project LUPAD Facebook posts about Power Mac Center, as well as its launches, from 2024 to October 2026.
Where the line starts.
Our Power Mac Center coverage began at midnight. Initially, on October 18, 2024, shoppers lined up at Power Mac Center in SM CDO Downtown for the iPhone 16, and at exactly 12:00 AM, the doors opened.
Later that month, we covered the newest branch of The Loop by Power Mac Center at Limketkai Center. Then, in September 2026, Power Mac Center opened the first Apple Premium Partner store in Cagayan de Oro.
As a result, the midnight launch drew 845 shares, more than its 798 reactions, as people tagged friends who were waiting for the new iPhone.
The posts behind this Power Mac Center case study.
Above all, each post captured a first: a midnight launch, a new branch and a new kind of store.
The iPhone 16 midnight launch at Power Mac Center, SM CDO Downtown
The first Apple Premium Partner store in CDO is now open
The Loop by Power Mac Center opens at Limketkai Center
Shot by our crew.
Four parts of every launch.
Product launches
First, the iPhone 16 midnight launch, as well as the queue outside and the first buyers.
Store openings
The first Apple Premium Partner store in CDO, as well as The Loop at Limketkai Center.
Night coverage
Similarly, our team works late, so a midnight launch looks as good as a daytime opening.
Same-day publishing
Each story went live the same day, while people were still lining up.
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