Dunkin’ Case Study
Dunkin’
Drive-thrus and Christmas lightings, as well as the biggest store in CDO.
This Dunkin’ case study spans seven years of coverage, from nationwide promos in 2019 to the first drive-thrus in Northern Mindanao and the biggest Dunkin’ store in Cagayan de Oro, as well as the public results of each.
Numbers anyone can see.
Every figure in this Dunkin’ case study comes from the public counts on our Facebook page, YouTube channel and website, so each one can be verified.
Totals of the public counts on Project LUPAD’s Facebook posts, YouTube videos, as well as website stories about Dunkin’, from 2019 to October 2026. Platforms round large counts down, so actual totals are higher.
Every opening, covered.
Initially, our Dunkin’ coverage centered on nationwide moments, such as free donuts on Dunkin’ Donuts Day and the launch of the 40-piece Bucket of Butternut Munchkins in 2019.
Then, in 2023, Dunkin’ opened the first drive-thru in Northern Mindanao in Cagayan de Oro, followed by the first drive-thru in Iligan two months later. Our team covered both, from the first look to opening day, both on the ground and from the air.
Finally, the two-story Dunkin’ Masterson Drive-Thru opened as the biggest Dunkin’ store in Cagayan de Oro. As a result, its announcement became our most engaged Dunkin’ post, with 4,581 reactions.
This Dunkin’ case study, year by year.
- 2019
Dunkin’ Donuts Day and the Butternut bucket
We covered the 16th Dunkin’ Donuts Day, as well as the 40-piece Bucket of Butternut Munchkins in Cagayan de Oro.
- 2023
The first drive-thrus in Northern Mindanao
Initially, the first Dunkin’ Drive-Thru opened at Gusa in Cagayan de Oro in September. Then the first drive-thru in Iligan followed in November, and its announcement drew 1,463 shares.
- 2023
Christmas lightings
Similarly, our coverage of the Dunkin’ Magical Christmas Lighting drew 3,375 reactions.
- 2024
A Magical World of Christmas
We returned to the Gusa Drive-Thru for its Christmas lighting, as well as the season’s holiday promos.
- 2025
The biggest Dunkin’ store in CDO
Finally, the two-story Dunkin’ Masterson Drive-Thru opened with fireworks, and it became our most engaged Dunkin’ story.
The posts people loved most.
Overall, new stores drew the strongest engagement in this Dunkin’ case study, as audiences shared each opening with friends and family.
“The largest Dunkin’ store in Cagayan de Oro.”
New Dunkin’ Drive-Thru in Cagayan de Oro
New Dunkin’ Drive-Thru in Tubod, Iligan
Dunkin’ Magical Christmas Lighting
Dunkin’ Masterson Drive-Thru is now open
D’ Brightest Christmas Lighting
The largest Dunkin’ store in CDO, inside
A first look at the first Dunkin’ Drive-Thru in CDO
The first Dunkin’ Drive-Thru in Iligan
The 40-piece Bucket of Butternut Munchkins
Shot by our crew.
Watch the films.
Biggest Dunkin’ Store in Cagayan de Oro
2.7K views
First Dunkin’ Drive-Thru in Northern Mindanao
1.8K views
Largest Dunkin’ Store in Cagayan de Oro
1.7K views
First Dunkin’ Drive-Thru in Iligan City
1.2K views
Dunkin’ Magical Christmas Lighting
676 views
Biggest Dunkin’ Store in CDO Now Open
610 views
View counts as shown on YouTube in October 2026.
Four kinds of moments.
Drive-thru openings
The first Dunkin’ drive-thrus in Cagayan de Oro and Iligan, as well as the two-story Masterson store.
Christmas lightings
Annual lightings at Dunkin’ stores, captured at night so each display looks its best.
Product launches
New treats and promos, such as the Bucket of Butternut Munchkins and Dunkin’ Donuts Day.
Aerial coverage
Similarly, drone views show the crowds, the stores and the neighborhoods around them.
Explore other brands.
Your brand could be the next case study.
Tell us about your next launch, and then we’ll show you how Project LUPAD can put it in front of over a million people.