Nike Case Study
Nike
The largest Nike store in Mindanao, launched in a day.
This Nike case study covers a single launch, the opening of Nike CDO at Ayala Centrio, as well as the response it drew online. Altogether, one day of coverage, published the same afternoon, reached thousands of people across the region.
One post. Thousands of people.
Every figure in this Nike case study comes from the public counts on our Facebook page and website, so each one can be verified.
Public counts on the Project LUPAD Facebook post and website story about the Nike CDO opening, as of October 2026.
One day. One launch.
On November 20, 2021, Nike opened its largest store in Mindanao at the ground level of the CV Roa Wing, Ayala Centrio Mall, Cagayan de Oro. Our team covered the store before the doors opened, as well as the first guests, the staff and the collections inside.
Speed mattered as much as the photos. As a result, the full gallery went live on Facebook and our website that same afternoon, hours before walk-ins began at 4 PM.
Consequently, the response was immediate. Within days, the post drew thousands of reactions and over 3,600 shares, so the opening reached far beyond the people who could be there in person.
The post behind this Nike case study.
Above all, one post carried the entire launch in this Nike case study, from the first look inside to the opening hours.
Shot by our crew.
Four parts of one launch.
The space
Wide shots of the store, from the shoe wall to the basketball zone, so people could explore it before they arrived.
The product
Similarly, close-ups of the latest footwear and apparel, styled to match the brand’s clean, bold look.
The people
The team, the guests and the opening moments, as well as the energy of the first day.
The timing
Same-day publishing on Facebook and our website, so the news landed while the doors were opening.
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