Toyota Case Study

Toyota

A new home for Toyota in Cagayan de Oro.

This Toyota case study covers the inauguration of the new Toyota Cagayan de Oro in 2018, as well as the Toyota Dipolog showroom in 2020.

Aerial view of the new Toyota Cagayan de Oro, shot for this Toyota case study by Project LUPAD
The new Toyota Cagayan de Oro on inauguration day, August 2018.
The results

Numbers anyone can see.

Every figure in this Toyota case study comes from the public counts on our Facebook page and website, so each one can be verified.

430+Reactions on three Toyota posts on Facebook
110+Shares, as the news spread across the region
2Website stories, from Cagayan de Oro to Dipolog
11Aerial photos of the new dealership

Totals of the public counts on Project LUPAD’s Facebook posts, as well as website stories about Toyota, from 2018 to October 2026.

The story

Seen from above.

Initially, on August 7, 2018, Toyota Cagayan de Oro inaugurated its new dealership. Our crew covered the day from the air, from the showroom roof to the crowds and the cars.

Then, in January 2020, we shared a first look at the Toyota Dipolog showroom building, as well as the plans behind it.

As a result, the inauguration post drew 213 reactions and 83 shares, while both website stories keep the news easy to find.

Dealership openingAerial photosWebsite stories
From our archive

Shot by our crew.

The new Toyota Cagayan de Oro from the air The roof of the new Toyota Cagayan de Oro showroom Aerial view of the Toyota Cagayan de Oro grounds Toyota Cagayan de Oro along the highway Cars outside the new Toyota Cagayan de Oro The Toyota Cagayan de Oro dealership on inauguration day
What we covered

Two parts of each story.

From the air

Aerial photos of the dealership, as well as the roads and the city around it.

The news

Similarly, clear website stories, so each milestone stays searchable.

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