URC 70th Anniversary Family Color Fun Run 2026 in CDO
The URC 70th Anniversary Family Color Fun Run 2026 brought more than 600 participants to Rio de Oro Boulevard in Cagayan de Oro City on May 23, 2026, as Universal Robina Corporation marked its 70th anniversary with a company-wide family color fun run. The Cagayan de Oro leg was held simultaneously with the Manila and Cebu legs, creating a shared celebration for URC employees, families, company leaders, runners, and support teams across key locations.
In Northern Mindanao, the event carried added meaning as it also highlighted the 30th year of the URC ESMO Plant in El Salvador, Misamis Oriental. With both milestones celebrated in one morning, URC Fun Run 2026 became a gathering centered on fitness, family participation, employee engagement, and company unity.

URC Fun Run 2026 at Rio de Oro Boulevard
The Cagayan de Oro leg opened early at Rio de Oro Boulevard with participant registration, followed by the opening prayer, national anthem, welcome message, safety reminders, race briefing, and Zumba warm-up. After the opening program, runners prepared for the gun start for the 3K and 5K categories.
The venue provided participants with an open, refreshing setting for the morning run. At the same time, the early schedule helped families and employees enjoy the activity before the city became busier later in the day. The program also included the announcement of winners and a dance activity for all participants after the race.
Welcome Message from the Plant Manager of the URC ESMO Plant

A major part of the event was the welcome message from Jose Estelito M. Aperocho Jr., Plant Manager of the URC ESMO Plant. He welcomed the participants to the 2026 fun run celebration and emphasized that the activity was not only about running.
According to his message, the fun run promoted fitness, fun, and camaraderie. However, it also carried a deeper meaning because URC was celebrating its 70th anniversary as a company. He also connected the event to the 30th year of operations of the URC ESMO Plant in El Salvador, Misamis Oriental, making the Cagayan de Oro leg especially meaningful for the local URC community.
Aperocho also recognized the employees, partners, families, and communities that have supported URC through the years. His message encouraged everyone to join the run with gratitude and excitement for the future as the company marked another important chapter.
Closing Message from the URC VisMin Cluster Head

Michael S. Estacio, URC VisMin Cluster Head, also delivered a message during the program. He thanked everyone who joined the 70th Year Family Color Fun Run and expressed appreciation to the participants, employees, families, and support teams who helped make the event meaningful.
His closing message gave the celebration a warm and grateful finish. In addition, he reminded everyone to keep safe as they headed home after the activity. Together, the messages from Aperocho and Estacio highlighted the purpose of URC Fun Run 2026: to celebrate the company’s history, recognize the people behind its growth, and strengthen the shared connection within the URC community.
3K and 5K Race Categories
URC Fun Run 2026 featured two race categories: 3K and 5K. The 3K category offered a shorter route for employees, family members, and casual runners, while the 5K category provided a longer distance for participants seeking a more challenging challenge.
Both categories made the event open to different fitness levels. Some participants joined to compete, while others ran to bond with family, support co-workers, or take part in the milestone celebration. After the race, the program recognized the top eight winners in each category: 3K Female, 3K Male, 5K Female, and 5K Male.
The recognition honored the effort, discipline, and sportsmanship of the runners who led their respective race groups. It also added a competitive highlight to the family-centered celebration.
Post-Race Program and Event Reminders
After the run, participants stayed near the stage for the post-race program and cool-down. This part of the event allowed finishers to recover, enjoy the remaining activities, and spend more time with their co-workers and families.
During the program, participants were reminded to keep the venue clean by using eco bags and designated trash areas. They were also reminded to complete their attendance registration at the registration area. These reminders helped keep the event organized, safe, and responsible from start to finish.
Joe Romantico hosted the Cagayan de Oro leg of URC Fun Run 2026 and guided the flow of the program from the race proper to the awarding ceremony and closing reminders. Cones & Timer also supported the event by handling race timing and recording the official running times used to recognize category winners.
70 Years of Universal Robina Corporation
The 2026 celebration marked 70 years of Universal Robina Corporation, one of the country’s recognized food and beverage companies. For employees and families who joined the Cagayan de Oro leg, the milestone became more than a formal anniversary program.
Through the URC Fun Run 2026, the company celebration became a people-centered activity. Employees and their families marked the milestone through movement, shared time, and participation outside the workplace.
30 Years of the URC ESMO Plant
The event also honored the 30th year of the URC ESMO Plant in El Salvador, Misamis Oriental. This gave the Cagayan de Oro leg a stronger local connection, especially for employees and families tied to the plant.
For the URC community in Northern Mindanao, the celebration recognized years of work, service, and contribution in the region. As a result, the fun run became both a national company milestone and a local plant milestone in one meaningful event.
Fitness, Family, and Company Unity
URC Fun Run 2026 brought together employees, families, leaders, runners, and support teams for a shared morning celebration. With more than 600 participants, the Cagayan de Oro leg showed a strong sense of community within URC.
The event promoted wellness, teamwork, family bonding, safety, and care for the venue. Beyond the race, it gave participants a chance to create memories with colleagues and loved ones while celebrating two important URC milestones.
URC 70th Anniversary Family Color Fun Run 2026

URC Fun Run 2026 in Cagayan de Oro was a meaningful celebration of health, family, teamwork, and company milestones. Held at Rio de Oro Boulevard on May 23, 2026, the event gathered more than 600 participants for a morning of running, recognition, post-race activities, and gratitude.
As Universal Robina Corporation celebrated its 70th anniversary, the event also honored the 30th year of the URC ESMO Plant in El Salvador, Misamis Oriental. Through this celebration, employees and families came together to mark an important chapter in URC’s journey.
Happy 70th Anniversary, Universal Robina Corporation!
FAQs About URC Fun Run 2026
Where was the URC Fun Run 2026 held in Cagayan de Oro?
URC Fun Run 2026 was held at Rio de Oro Boulevard in Cagayan de Oro City.
What did the URC Fun Run 2026 celebrate?
The event celebrated Universal Robina Corporation’s 70th anniversary. It also highlighted the URC ESMO Plant’s 30th year in El Salvador, Misamis Oriental.
How many participants joined the Cagayan de Oro leg?
More than 600 participants joined the Cagayan de Oro leg, including URC employees and their families.
What were the race categories?
The race categories were 3K and 5K.
Photos
Here are some highlights from the URC 70th Anniversary Family Color Fun Run 2026.













































































